triversity website
design and development of Triversity's rebranded website
role
Project Manager
Web Designer and Developer
Team/collaborators
Judi Ketteler - Copywriting
Breakthrough Lens - Photography
Amy Spasoff - Photography
Timeline
June - July 2023 (6 weeks)
overview
Triversity Construction underwent a full rebrand that launched in July 2023. To support the launch of their new brand, a new website was designed and developed. The new site included new copy, photography, and brand identity/design to capture the new look and feel of Triversity.
my contribution
I managed a small team of creatives to complete the website design and development within 6 weeks. I researched, planned, prototyped and developed the final website.
project kick-off
The turnaround time for the website was extremely quick, meaning we had little room for error and wasted time. Prior to our project kick-off, I created a project plan that included our vision, target audiences, deliverables, and timeline. During the kick-off, I received buy-in and approval from key stakeholders including Executives, Human Resources, Information Technology, and Operations. I established roles and responsibilities in a RACI chart for clear understanding and accountability on deliverables.
After our successful kick-off, it was off to the races, beginning design and content development for our wireframe.
next step: wireframing
Managing a quick timeframe, I worked in conjunction with our copywriter to make sure our branding guidelines, tone and voice were represented throughout the copy. I shared our first wireframe with our copywriter with placeholder text to understand where we needed language throughout the website and who our primary audiences were. I presented our final wireframes to our stakeholders and once we received approval, it was on to prototyping and creating our final website.
By aligning project stakeholders in the early process of the website redesign, we were on track through wireframing and prototyping. With only one round of prototyping and approval, it was off to finish the final design. See below for final pages of the Triversity rebranded website.
implemented SEO best practices
Added SEO titles and meta descriptions to all pages
Added alt text to all images
Set up smart, relevant URL structures
Used proper header and subheaders
Connected to Google Search Console and Analytics
Strategic structuring of portfolio and news sections
Built a responsive site for mobile optimization (see below).
