triversity rebrand
building the modern and inclusive world we want to live in
role
Project Lead
Graphic Designer
Creative Director
Team/collaborators
(Internal) 5 Triversity team members
Intrinzic - Branding
Iron House - Videography
Various marketing vendors
Timeline
June 2022 - August 2023
overview
Triversity is a commercial construction company located in Cincinnati, OH. They serve a range of clients and industries from Fortune 500 companies to local non-profits. Since 2005, they have worked to grow and create their own value in the competitive market. In the Spring of 2022, Triversity set out to understand their unique identity and better articulate their value to not only their clients but their employees and community.
my contribution
I served many different roles during the rebrand process. I managed the brand development process with our branding agency, lead our activation and launch plans while executing key rebrand deliverables. Working on a tight deadline, I was able to deliver new marketing collateral and templates, procure new office supplies and apparel, a brand story video, and develop a redesigned website. All in less than 4 months.
why rebrand?
Triversity had inherited their brand story over the last 17 years. Our goal going into the rebrand was creating a brand rooted in authenticity and who Triversity is today.
the work begins
Fall of 2022 marked the beginning of our rebrand journey with our chosen branding agency, Intrinzic.
The process including 6 steps, 4 of which we were engaging Intrinzic's services, steps 5 and 6 were being handled by myself and the Triversity team.
introducing the new triversity
Final deliverables included logo files, brand assets, graphic elements, photography, iconography and our official brand guidelines.
rebrand launch & activation process
step 1
switch-out
Early may - Late june
I took inventory, planned, redesigned and procured the rebrand of all marketing materials both print and digital
step 2
communication
Early may - early august
I documented internal and external communication plan including teasers, internal resources, external announcement and social media posts
step 3
website design
May - early july
I lead and executed the website redesign including project management, vendor management, design and development
step 4
brand ambassadors
early june
I recruited and trained a 10-member team of brand ambassadors to facilitate brand launch and train other employees
step 5
brand video
mid june
I partnered with a production studio to create an outline, storyboard, and shoot our brand story video for launch day and marketing channels
step 6
launch day
mid july
I presented our new brand to the entire staff, outlining the work completed, why it matters, and next steps to integrate and use our new brand
switch-out
See below for items I designed and curated for our rebrand. Items include stationary, project and safety signage, master templates, and recruiting materials.
500+
# of rebranded signs ordered
500+
apparel & various swag items
400+
hardhats & safety vests
700+
office supplies & stationary
After careful thought, I put together a list of team members who I believed had the attributes and influence to help in the launch of the rebrand. This team was integral in training the new brand and creating launch materials.
10
members of Brand Ambassador team
90 min
training/workshop on new brand activation
8
total video shoots including 5 interviews
