american weathertechs
Creative services including marketing and design for exterior remodeling company
role
Marketing
Graphic Design
Team/collaborators
N/A
Timeline
2017-2021
overview
American WeatherTechs is an exterior home remodeling company founded in Cincinnati over 20 years ago. They are quickly growing, having opened a Columbus office and looking to expand in the future. AWT is not afraid to try new things and adapt to market trends. They are innovative and hungry for success.
my contribution
I was a contractor for AWT for over 3 years. I worked alongside company ownership, marketing and sales to support their marketing and design efforts.
create awareness
American WeatherTechs enlisted my services to create a strong visual identity to present and spread across many platforms and mediums. Starting with a simple marketing tool such as yard signs for neighbors and other buyers to see, American WeatherTechs was looking to put their name and brand out there for the world to recognize.
sales enablement
In collaboration with marketing and sales, I created sales enablement resources for their canvassing and sales team. At a quick glance, this including an array of seasonal flyers, door hangers, bifolds, brochures, and direct mail postcards.
email marketing
During my time with AWT, I implemented an email marketing platform and strategy for new and repeat clients. Using AWT's CRM, we pulled lists of repeat clients, new prospects, and follow-ups. From there, we brainstormed different sets of emails we could send to each audience and what campaigns we could execute moving forward to keep nurturing these leads.
American WeatherTechs Marketing Emails
designing the fleet
My favorite project while working with AWT was designing their fleet of trucks with a branded vehicle wrap. I worked alongside AWT's Owner and our decal vendor to make sure the design would work for our specific trucks. AWT still uses this design as they add to their fleet to now build brand recognition on the road.
