every purpose
website design for Every Purpose
role
Website Designer
Team/collaborators
N/A
Timeline
July 2020
overview
The mission of Every Purpose is to create the next generation of bold businesses and philanthropists driven by action, community, and transparency. Every Purpose is an impact strategy firm that collaborates with conscious individuals and businesses to build purpose-driven strategy, thoughtful engagement, and sustainable action.
my contribution
I teamed with the founder of Every Purpose to create and design a thoughtful website for marketing her philanthropic services.
Planning Process
Every Purpose needing a quick, presentable website to represent their services to specific audiences.
I created personas for her main audiences including non-profits, for profit businesses, and boards of organizations. From there, we worked through the information architecture by creating the site structure and mapping our content.
I built a quick wireframe to visualize and walk-through our plans which helped significantly to quickly move into final designs.
quick execution
In under a month, we were able to plan, wireframe, and execute finalize designs for Every Purpose. The brand was established with guidelines, I just created a quick design system and a few graphic elements to expand upon the brand guidelines.
Built a responsive site for mobile optimization (see below).
