inle brainfit institute
website design and marketing support for Inle Brainfit Institute
role
Website Designer
Marketing
Brand Identity
Team/collaborators
N/A
Timeline
June - September 2020
overview
Inle Brainfit Institute was created by Dr. Phillippe Douyon to enable people with neurological disorders and handicaps to increase their neuroplasticity to diminish symptoms.
my contribution
I created a brand identity, designed a website, and managed all marketing efforts including social media, content curation, and media.
brand identity
When I began working with Inle Brainfit Institute and Dr. Douyon, all they had was a logo. Their existing website and marketing materials were inconsistent and sporadic visually. From the logo, I built out a visual identity to help strengthen the brand and create consistency across all collateral and marketing channels.
website design
Deploying the brand guidelines created, I designed a website to include services, credentials, testimonials and resources.
Inle Brainfit Institute's site included a blog generated by Dr. Douyon and myself, press and media coverage, links to purchase Dr. Douyon's book and his course called, Take Charge of Your Brain.
mapping the funnel
Once the website was created, the work began on creating the marketing funnel to attract, nurture and convert leads to purchase Dr. Douyon's neuroplasticity course Take Charge of Your Brain.
test, measure and scale
To attract and convert leads, we implemented a marketing funnel with a small daily budget to test and measure, before deciding how much to scale. We used Facebook Ads and organic social to attract and drive traffic to our landing pages for free opt-ins including guides, webinars and the course. These landing pages gathered email address to funnel them into our email marketing list.
You can see examples of our Facebook ads and landing page below.
Take Charge of Your Brain course landing page and free journal
social management
Social media content planning and management was another service I provided for Inle Brainfit Institute. I would plan monthly social calendars to understand what content needed to be created (videos, interviews, podcasts, blog posts, etc.).
Below are examples of branded social posts that lead to content on our website or other marketing channels.
